Dettol Soap was launching a new product, a beauty soap which was a first for the hygiene market.
How do we make an outstanding product stand out from all of the other Television communication?
The music. We were tasked to compose a bespoke track that would deliver the energy of a popular pop song while not undermining the benefits of the new product offering.
The client loved our track and the product went on to garner a large stake of the beauty soap market.
Watch the Ad here.