Dettol: Even Tone

Dettol Soap was launching a new product, a beauty soap which was a first for the hygiene market.

The Task:
How do we make an outstanding product stand out from all of the other Television communication?

The Solution:
The music. We were tasked to compose a bespoke track that would deliver the energy of a popular pop song while not undermining the benefits of the new product offering.

The client loved our track and the product went on to garner a large stake of the beauty soap market.

Watch the Ad here.

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