We were briefed by Coca-Cola’s Above-The-Line Advertising agency to create a catchy song that incorporated the current Coca-Cola jingle. This song had to appeal to the West African Market. It would also be used to educate consumers on “The Perfect Serve” which is the optimal way to drink a refreshing Coca-Cola.
We incorporated audio elements of “The Perfect Serve” which included the bottle top opening, the Coke being poured and the iconic thirst-quenching “aaaah” after drinking an ice cold Coke.
You can listen to the track we created here.